One of the easiest ways to improve your local SEO results is through getting “citations”. Simply put, citations are “mentions” of your business name and address on other websites and doesn’t even have to have a link to your website. An example of a citation where your business would be listed could be your local chamber of commerce.
Why Citations Improve Your Local SEO
Citations more and more have become a key factor of the algorithm rankings of Google and Bing in determining your rank in local search results, especially so for small, local businesses. This has become even more important as mobile searches have increased.
Having citations from well-indexed sites like Superpages.com for example, help increase the “trust” factor the search engines have about your company’s location and contact information. Citations create trust signals that your company is truly local by repeatedly associating it with a consistent and verified address and phone number.
Gaining citations are important for local SEO especially when many service providers may not even have a website for their business. Those citations may be the only signal the search engines have for a particular business. In smaller markets and less competitive industries, a few quality citations are all that a business may need to appear above their competitors.
Here is a short list of places to begin establishing your presence in local search results:
Discovering Local Citation Opportunities
Rand Fishkin of SEOmoz, in the video below discusses “Local Citation and the best ways to utilize the resources out there for your local SEO.” You’ll find some golden opportunities in what Rand shares for citation opportunities.
Anyone else have a great location citation opportunity they want to share?