Easy Ways To Improve Your Local SEO – Citations

citation for local seoOne of the easiest ways to improve your local SEO results is through getting “citations”. Simply put, citations are “mentions” of your business name and address on other websites and doesn’t even have to have a link to your website. An example of a citation where your business would be listed could be your local chamber of commerce.

Why Citations Improve Your Local SEO

Citations more and more have become a key factor of the algorithm rankings of Google and Bing in determining your rank in local search results, especially so for small, local businesses. This has become even more important as mobile searches have increased.

Having citations from well-indexed sites like Superpages.com for example, help increase the “trust” factor the search engines have about your company’s location and contact information. Citations create trust signals that your company is truly local by repeatedly associating it with a consistent and verified address and phone number.

Gaining citations are important for local SEO especially when many service providers may not even have a website for their business. Those citations may be the only signal the search engines have for a particular business. In smaller markets and less competitive industries, a few quality citations are all that a business may need to appear above their competitors.

Here is a short list of places to begin establishing your presence in local search results:

  • Foursquare.com
  • GetFave.com
  • Google.com/business/placesforbusiness
  • Local.yahoo.com
  • Local.com
  • WhitePages.com
  • YellowPages.com
  • Yelp.com
  • YellowBot.com
  • Citysearch.com
  • Dexknows.com
  • Hotfrog.com

Discovering Local Citation Opportunities

Rand Fishkin of SEOmoz, in the video below discusses “Local Citation and the best ways to utilize the resources out there for your local SEO.” You’ll find some golden opportunities in what Rand shares for citation opportunities.

Another great resource that Rand suggests would be to check out GetListed.org’s Best Sources for Local Citations by City and by Category as well.

Anyone else have a great location citation opportunity they want to share?


About Timothy Carter

Timothy Carter is a digital marketing consultant. An internet marketing veteran 18+ years, Timothy has experience helping small business, solo-preneurs in both B2B and B2C markets dramatically increase their organic and social media traffic to their businesses. Currently the Director of Business Development for the Seattle-based agency, AudienceBloom. When not writing for MarketingLand, SmallBizTrends, MarketingProfs or working, he's enjoying life as a father, husband, playing disc golf, enjoys a good cigar, drinking Kona coffee and making plans for his next extended trip to Hawaii.


  1. Good points, Timothy. Another way that businesses can find citation sources is by doing research on their competitors. Run a local SEO report and find out where the competition is listed. It can be an easy way to find good, relevant citation sources.

  2. Great resources here. We’re going through this now, having added SEO to our ad agency firm 1.5 years ago. Just like everybody else, we’re trying to adapt to the Post-Penguin 2.0 era. Citations are huge for local SEO — thanks for the list! I’ll be using them for our clients.

Soooo...what are you waiting for? Leave a comment. :)