is presented by Social Media Examiner is the “world’s largest social media marketing conference” and I’ve been looking forward to attending this conference since their inaugural conference in 2013. The company I work for, Nimlok, gave me the opportunity to go this year. [Read more…]
As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.
The Difference Between SEO & Social Media
What’s the secret to getting people to hit that share or retweet button? What prompts people to want to go beyond looking and liking on to sharing? There are several types of content that generate more interest in sharing, all of which are tied to some human emotion. Here are four types of content people can’t resist passing on to others.
1. Educational Graphics
Social media is supposed to make us, well, more social. But if you’re annoying everyone you come in contact with, chances are you aren’t acting very sociably. You wouldn’t want to be committing one of the seven deadly sins of social media either. Here are the top things you should stop doing on social media like Facebook, and never, ever do again.
1. Posting Vague Statuses
Social media has reached a level of fervor that only religion has inspired in the past. Given this similarity, it only makes sense that people would start talking about the 7 deadly sins of social media. If you commit these sins, one day you’ll find yourself in a hot, lonely place where no one can help you.
#1 Thou Shalt Not Bore Visitors
You DO have a Facebook page for you or your business don’t you? Just making sure.
After finding your people to connect with, this social media marketing secret on Facebook is an easy way to keep your name in front of your fans. It ties in with Tip #2, “Engage Your Community.” and Tip #3 is “Ask Questions.”
Here in social media success secret Tip #4, after you’ve asked your question, you log out of Facebook. Seriously. [Read more…]
Social media: we always hear how it can boost our marketing efforts like crazy. Those likes, tweets and shares translate into powerful marketing tools and catapult our businesses beyond measure. If you do it correctly, these claims are absolutely true. But watch out for these social media pitfalls, which can stagnate and even flat-line your marketing efforts.
1. Sending Out Generic Posts and Emails
That’s the key to engagement for social media success.
You get “engagement” responses/replies from asking of questions. You comment/reply as well. Simple right? Well, it really is.
You could ask a question in the form of a poll on your website or Facebook page. You can just a question via a tweet, an update on Facebook, or Google+.
What kind of questions do you ask? [Read more…]
It’s easy for companies to believe that they’re impacting potential customers by launching witty, beautiful content into the blogosphere. To get the most out of your social media, though, you have to really engage with people. You have to be able to LISTEN to what people are writing in order to take that step of empathy which naturally leads to engagement.
When you show empathy and interest, your customers will start to see you in a more positive light, someone who they can trust. That trust can lead to sales, word of mouth marketing, and people who become your brand advocates because you were listening and able to answer their question or meet their need.
There are a couple of great options that give you the opportunity to see/hear/respond to what people are sharing socially. [Read more…]
The Small Businesses Do It Better Show
Carissa Dunphy, host of the weekly show, interviews small business owners, entrepreneurs and industry experts. She is often coined as a geek, and doesn’t mind one bit. Carissa is very passionate about supporting small businesses, providing valuable resources and sharing her knowledge about entrepreneurship.
Small Businesses Do It Better supports small businesses and helps them grow their network by featuring small business owners and their products on the Small Businesses Do It Better Show and accepting and promoting guest blog posts from entrepreneurs and industry experts. The guests we feature on the show, the viewers of the show and readers of the SBDIB blog provide amazing camaraderie and resources for one another and really do show that small business do it better.
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