The Blurring Lines of Social Media & SEO: What You Need To Know

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.

The Difference Between SEO & Social Media

getting started in seo

Image via Flickr by FindYourSearch

To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”

SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website.

The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social.

Why You Can’t Have One Without the Other

Aaron Fletcher of GeekFreeNet offers an explanation on why you need both SEO and social media. He calls this “syndication.”

Once you have original content on your website using great SEO, you also need to utilize promotional techniques. This is where social media comes in. Posting to all of your social media sites engages consumers to click images and links to land on your website or blog.

Using SEO in Social Media

twitter social media

Image via Flickr by ivanpw

Another fuzzy line of SEO and social media is that they do crossover from time to time. The most common areas include:

  • If you sell items online and use SEO tags, keywords, and meta descriptions for your storefront and item descriptions it’s also a good idea to use the same SEO on social media posts.
  • When creating social media accounts, do write relevant profiles and about us page content using SEO keywords that match your website or blog. For example, if you are the Hawaii Coffee Company and want to focus on your Royal Kona coffee, use relevant search keywords in your profile—”We sell the best coffee in Kona.”
  • When you use social media to post something industry related, you’ll also need to lead the social media user to the post and share it. You may want them to check out a great potato chip commercial on YouTube but within your post, you should still use SEO. For example, link the commercial and write a post that says, “Must see potato chip commercial from the makers of the best potato chips in Cleveland.”
  • When posting images on social media, it’s a good idea to tag the images with SEO. Again, if you post an image of your best-selling trade show display, you would want to label the image “best trade show displays in the USA.”

SEO Variations Are Essential

There are many examples here to help you learn the difference between SEO and social media and how to use them to complement one another. It is also essential to use keyword variations—something search engines love. A keyword variation would be mixing up the keyword a bit: Instead of the “best potato chips in Cleveland” use variations such as “Cleveland’s best potato chips” or “Potato chips in Cleveland.”

Now that you understand there is a blurry line between SEO and social media, it’s time to hop on the Internet and start creating original content, employing great SEO strategies, and promoting your website and blog posts via social media sites.

4 Content Ideas That People Love To Share Via Social Media

What’s the secret to getting people to hit that share or retweet button? What prompts people to want to go beyond looking and liking on to sharing? There are several types of content that generate more interest in sharing, all of which are tied to some human emotion. Here are four types of content people can’t resist passing on to others.

1. Educational Graphics

educational graphic

[Read more...]

Stop It! 7 Ways You’re Annoying People on Social Media

Social media is supposed to make us, well, more social. But if you’re annoying everyone you come in contact with, chances are you aren’t acting very sociably. You wouldn’t want to be committing one of the seven deadly sins of social media either. Here are the top things you should stop doing on social media like Facebook, and never, ever do again.

1. Posting Vague Statuses

vague facebook status update

[Read more...]

The 7 Deadly Sins of Social Media

Social media has reached a level of fervor that only religion has inspired in the past. Given this similarity, it only makes sense that people would start talking about the 7 deadly sins of social media. If you commit these sins, one day you’ll find yourself in a hot, lonely place where no one can help you.

#1 Thou Shalt Not Bore Visitors

bored social media visitors [Read more...]

Social Media Success Secret – Tip #4 – Like Comments on Facebook

Like Facebook CommentsYou DO have a Facebook page for you or your business don’t you? ;) Just making sure.

After finding your people to connect with, this social media marketing secret on Facebook is an easy way to keep your name in front of your fans. It ties in with Tip #2, “Engage Your Community.” and Tip #3 is “Ask Questions.”

Here in social media success secret Tip #4, after you’ve asked your question, you log out of Facebook. Seriously. [Read more...]

5 Social Media Red Flags

Social media: we always hear how it can boost our marketing efforts like crazy. Those likes, tweets and shares translate into powerful marketing tools and catapult our businesses beyond measure. If you do it correctly, these claims are absolutely true. But watch out for these social media pitfalls, which can stagnate and even flat-line your marketing efforts.

1. Sending Out Generic Posts and Emails

sending out generic social media posts [Read more...]

Social Media Success Secret Tip #3 – Ask Questions

ask questions on social mediaAsking questions…

That’s the key to engagement for social media success.

You get “engagement” responses/replies from asking of questions. You comment/reply as well. Simple right? Well, it really is. :)

You could ask a question in the form of a poll on your website or Facebook page. You can just a question via a tweet, an update on Facebook, or Google+.

What kind of questions do you ask? [Read more...]

How Empathy Leads To Social Media Engagement

It’s easy for companies to believe that they’re impacting potential customers by launching witty, beautiful content into the blogosphere. To get the most out of your social media, though, you have to really engage with people. You have to be able to LISTEN to what people are writing in order to take that step of empathy which naturally leads to engagement.

When you show empathy and interest, your customers will start to see you in a more positive light, someone who they can trust. That trust can lead to sales, word of mouth marketing, and people who become your brand advocates because you were listening and able to answer their question or meet their need.

There are a couple of great options that give you the opportunity to see/hear/respond to what people are sharing socially. [Read more...]

Build Your Brand With Social Media Interview

Timothy Carter | Social Media Expert on Small Businesses Do It Better

I was recently asked to be a guest on an episode of The Small Businesses Do It Better Show on Tuesday, February 5th at 7pm (PST) by the show’s amazing geek host Carissa Dunphy.

The Small Businesses Do It Better Show

Carissa Dunphy, host of the Small Businesses Do It Better ShowCarissa Dunphy, host of the weekly show, interviews small business owners, entrepreneurs and industry experts. She is often coined as a geek, and doesn’t mind one bit. Carissa is very passionate about supporting small businesses,  providing valuable resources and sharing her knowledge about entrepreneurship.

Small Businesses Do It Better supports small businesses and helps them grow their network by featuring small business owners and their products on the Small Businesses Do It Better Show and accepting and promoting guest blog posts from entrepreneurs and industry experts. The guests we feature on the show, the viewers of the show and readers of the SBDIB blog provide amazing camaraderie and resources for one another and really do show that small business do it better.

Like the show? Please leave a rating on iTunes

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5 Ways Social Media Can Pre-Build Traffic To Your Trade Show Exhibit

If you’re worried about low turnout at your trade show exhibit, you can stop fretting and start doing something to boost interest. By using social media tools, you can actually pre-build traffic to your exhibit. That way, you’ll have plenty of people stopping by your display throughout the day.

Having a background all these years in social media marketing, sales & networking give me a bit of an edge in helping companies who are taking their business to a trade show display exhibition hall or convention. Here are five ways you and your company can use social media to pre-build some buzz and traffic to your booth. [Read more...]