Thoughts on Search Marketing, Social Media Marketing & Brand Building for Business
When it comes to ranking your site, having content that is SEO savvy is extremely important. If your content isn’t focused, your site won’t show up in the search results for the keywords you want it to.
The old ways of getting your website to rank are long gone, but there are many legitimate ways to help boost your site’s optimization. One of the foundational methods is through quality SEO copywriting.
A couple of great SEO copywriting tips are: [Read more...]
One of the easiest ways to improve your local SEO results is through getting “citations”. Simply put, citations are “mentions” of your business name and address on other websites and doesn’t even have to have a link to your website. An example of a citation where your business would be listed could be your local chamber of commerce.
Citations more and more have become a key factor of the algorithm rankings of Google and Bing in determining your rank in local search results, especially so for small, local businesses. This has become even more important as mobile searches have increased. [Read more...]
Pinterest is becoming the fastest growing social media platform, so it pays to tap into this gold mine of SEO opportunities. Whether your SEO efforts focus on creating backlinks, keyword rich text, or content marketing, Pinterest is a valuable SEO tool. Here’s how to harness it for your marketing efforts.
Image via Flickr by qthomasbower
Just like websites, blogs, and other Internet outlets, fresh and unique content is rated higher than rehashed material. Pinterest is a highly visual platform, perhaps second only to You Tube. Add visually interesting photos, graphics, videos, and design elements to make your Pinterest page stand out from the rest. [Read more...]
Local search engine optimization strategies have become more important to the success of small businesses in recent years. If your business isn’t using local SEO, then these 4 reasons might convince you that now is the best time to start.
Image via Flickr by plindberg
39 percent of Internet users say that they frequently have problems finding local businesses online. They know that the businesses exist, but they can’t find anything about them on the Internet. [Read more...]
Despite claims by SEO “gurus” and fly-by night web designers who want to make more money so they say “Hey, I can do SEO too…”, search engine optimization is complex. SEO has really changed over the last few years. Without having a firm understanding of your site, of the SEO best practices, you can easily find your site nowhere near the 1st page of Google for the keywords you want to rank for.
This article is going to [Read more...]
Ingredients or the recipe for SEO success in 2013 can seem like it’s an overwhelming task to get right. A dash of this, a bit of that…and if you don’t have something else, your website doesn’t rank right, if at all.
With the rise of social networks, the art and practice of search engine optimization (SEO) keeps changing. Luckily, content is still the main driver of traffic online. [Read more...]
Having walked into a new job with an internet company and finding out that they’ve been penalized by Google manually due to unnatural linking (Penguin update) for their main money keywords was frustrating to say the least. Thankfully, I had put together a gameplan of 4 ways to regain your organic traffic in spite of Penguin to help them stay afloat while their rankings for the main keywords were off the top 100 results when they used to be on the 1st page of Google for their keywords.
The most powerful action we took was [Read more...]
Search results with Google is continually evolving, I mean updating. Working in the SEO industry, companies and individuals must stay on top of the major changes in Google’s search algorithm. Failing to understand each algorithm change that Google updates, you fall behind on the trends and latest SEO techniques related to those updates. The major changes that Google implemented to their search algorithms impacted many websites and online businesses in 2012.
Check out the infographic below which shows the 27 Google Search Algorithm changes that took place in 2012:
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