The Blurring Lines of Social Media & SEO: What You Need To Know

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.

The Difference Between SEO & Social Media

getting started in seo

Image via Flickr by FindYourSearch

To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”

SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website.

The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social.

Why You Can’t Have One Without the Other

Aaron Fletcher of GeekFreeNet offers an explanation on why you need both SEO and social media. He calls this “syndication.”

Once you have original content on your website using great SEO, you also need to utilize promotional techniques. This is where social media comes in. Posting to all of your social media sites engages consumers to click images and links to land on your website or blog.

Using SEO in Social Media

twitter social media

Image via Flickr by ivanpw

Another fuzzy line of SEO and social media is that they do crossover from time to time. The most common areas include:

  • If you sell items online and use SEO tags, keywords, and meta descriptions for your storefront and item descriptions it’s also a good idea to use the same SEO on social media posts.
  • When creating social media accounts, do write relevant profiles and about us page content using SEO keywords that match your website or blog. For example, if you are the Hawaii Coffee Company and want to focus on your Royal Kona coffee, use relevant search keywords in your profile—”We sell the best coffee in Kona.”
  • When you use social media to post something industry related, you’ll also need to lead the social media user to the post and share it. You may want them to check out a great potato chip commercial on YouTube but within your post, you should still use SEO. For example, link the commercial and write a post that says, “Must see potato chip commercial from the makers of the best potato chips in Cleveland.”
  • When posting images on social media, it’s a good idea to tag the images with SEO. Again, if you post an image of your best-selling trade show display, you would want to label the image “best trade show displays in the USA.”

SEO Variations Are Essential

There are many examples here to help you learn the difference between SEO and social media and how to use them to complement one another. It is also essential to use keyword variations—something search engines love. A keyword variation would be mixing up the keyword a bit: Instead of the “best potato chips in Cleveland” use variations such as “Cleveland’s best potato chips” or “Potato chips in Cleveland.”

Now that you understand there is a blurry line between SEO and social media, it’s time to hop on the Internet and start creating original content, employing great SEO strategies, and promoting your website and blog posts via social media sites.

4 Reasons Why SEO For Small Business Is Required

SEO, or search engine optimization, is crucial for everything on the Internet—if it’s to become successful, anyway. Even the smallest home-based businesses benefit from it, so it doesn’t matter whether you’re selling cakes from home or starting up your own independent accounting firm. Because every good business needs an online reputation, every good business also need valuable SEO strategies.

You Increase Your Local and Worldwide Reach

seo for small business

Image via Flickr by Tojosan

Every business has its target audience. Using SEO by making sure that any content associated with your business is rich in keywords, doesn’t read like spam, and includes relevant, interesting, and informative information will pull in your target. You can post blogs about sales, recipes, merchandise, or other services even on your Google+ business profile. Tie in your status updates on social media with your business or offerings. Make sure that your Facebook, Twitter, LinkedIn, and website links go on business cards and ads.

That helps you intrigue local consumers, which is incredibly important. However, you’ll also increase your reach. Soon people in the next city, state, or even other countries will know about what you’re offering, especially if your business is online.

You Become a Reputable Authority

seo builds expert reputation

Image via Flickr by Pete Prodoehl

The idea behind SEO is to make you look good. Those keywords are, of course, key aspects, but they won’t work unless you compose blog posts, articles, and even status messages that have valuable information. The more knowledgeable your information, the better you look. On a local scale, you could become the resident expert on cleaning services, jewelry making, trade show truss or website design.

People prefer sources they can trust. Even if you make money by blogging, more visitors will come to your site if you know what you’re talking about, all the time. Your rankings will increase and visitors will actually seek out your site or services because they view you as the biggest authority.

You Pull in Reputable Visitors

seo helps brings visitors to small business

Image via Flickr by Devlon Duthie

There’s another benefit to becoming an authority in your given subject or service: you attract authority figures as well. Big names in your industry will comment on your posts and statuses, lending their credibility to yours.

You should always return the favor, but you’re paying it forward instead of giving a nod to the competition. By creating a network of experts, you’ll each promote one another. That leads to more business and an even better reputation.

Higher Rankings Equal More Money

higher ranking from seo

Image via Flickr by Stéfan

The stronger your SEO and the more relevant the content, the higher your authority. The higher your authority, the higher your rankings. Your goal is to come up on the first page of any given search. If your business revolves around quality freelance writing or local home repair, you have to tailor your blog posts and keywords around those topics.

With rich content and a solid reputation behind you, your page will rise to the top of searches for your industry. More people will visit your business, either online or off, and that means more money for you.

Search engine optimization is an excellent way to promote your small business, but it’s important to have solid foundations on the Internet. What techniques do you use to build your business?

10 SEO Copywriting Tips That Work in 2013

seo copywriting tipsWhen it comes to ranking your site, having content that is SEO savvy is extremely important. If your content isn’t focused, your site won’t show up in the search results for the keywords you want it to.

The old ways of getting your website to rank are long gone, but there are many legitimate ways to help boost your site’s optimization. One of the foundational methods is through quality SEO copywriting.

A couple of great SEO copywriting tips are: [Read more...]

Easy Ways To Improve Your Local SEO – Citations

citation for local seoOne of the easiest ways to improve your local SEO results is through getting “citations”. Simply put, citations are “mentions” of your business name and address on other websites and doesn’t even have to have a link to your website. An example of a citation where your business would be listed could be your local chamber of commerce.

Why Citations Improve Your Local SEO

Citations more and more have become a key factor of the algorithm rankings of Google and Bing in determining your rank in local search results, especially so for small, local businesses. This has become even more important as mobile searches have increased. [Read more...]

7 Simple Ways To Boost SEO With Pinterest

Pinterest is becoming the fastest growing social media platform, so it pays to tap into this gold mine of SEO opportunities. Whether your SEO efforts focus on creating backlinks, keyword rich text, or content marketing, Pinterest is a valuable SEO tool. Here’s how to harness it for your marketing efforts.

1. Create Unique Content

create unique pinterest content

Image via Flickr by qthomasbower

Just like websites, blogs, and other Internet outlets, fresh and unique content is rated higher than rehashed material. Pinterest is a highly visual platform, perhaps second only to You Tube. Add visually interesting photos, graphics, videos, and design elements to make your Pinterest page stand out from the rest. [Read more...]

4 Reasons Why Local SEO Is Vital For Small Business

Local search engine optimization strategies have become more important to the success of small businesses in recent years. If your business isn’t using local SEO, then these 4 reasons might convince you that now is the best time to start.

It Helps People Find Your Business Online

local seo for small business

Image via Flickr by plindberg

39 percent of Internet users say that they frequently have problems finding local businesses online. They know that the businesses exist, but they can’t find anything about them on the Internet. [Read more...]

The 2013 Ultimate SEO Checklist For Better Ranking

seo checklistDespite claims by SEO “gurus” and fly-by night web designers who want to make more money so they say “Hey, I can do SEO too…”, search engine optimization is complex. SEO has really changed over the last few years. Without having a firm understanding of your site, of the SEO best practices, you can easily find your site nowhere near the 1st page of Google for the keywords you want to rank for.

This article is going to [Read more...]

Ingredients for SEO Success in 2013

Ingredients or the recipe for SEO success in 2013 can seem like it’s an overwhelming task to get right. A dash of this, a bit of that…and if you don’t have something else, your website doesn’t rank right, if at all.

With the rise of social networks, the art and practice of search engine optimization (SEO) keeps changing. Luckily, content is still the main driver of traffic online. [Read more...]

The Value of Long Tail Keywords To Your Business

Having walked into a new job with an internet company and finding out that they’ve been penalized by Google manually due to unnatural linking (Penguin update) for their main money keywords was frustrating to say the least. Thankfully, I had put together a gameplan of 4 ways to regain your organic traffic in spite of Penguin to help them stay afloat while their rankings for the main keywords were off the top 100 results when they used to be on the 1st page of Google for their keywords.

The most powerful action we took was [Read more...]

Top 27 Google Search Algorithm Updates in 2012

google alogrithm updatesSearch results with Google is continually evolving, I mean updating. Working in the SEO industry, companies and individuals must stay on top of the major changes in Google’s search algorithm. Failing to understand each algorithm change that Google updates, you fall behind on the trends and latest SEO techniques related to those updates. The major changes that Google implemented to their search algorithms impacted many websites and online businesses in 2012.

Check out the infographic below which shows the 27 Google Search Algorithm changes that took place in 2012:

Google Search Algorithm Updates in 2012

 

Courtesy of: E2M Solutions