As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.
SEO, or search engine optimization, is crucial for everything on the Internet—if it’s to become successful, anyway. Even the smallest home-based businesses benefit from it, so it doesn’t matter whether you’re selling cakes from home or starting up your own independent accounting firm. Because every good business needs an online reputation, every good business also need valuable SEO strategies.
You Increase Your Local and Worldwide Reach
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Every business has its target audience. Using SEO by making sure that any content associated with your business is rich in keywords, doesn’t read like spam, and includes relevant, interesting, and informative information will pull in your target. You can post blogs about sales, recipes, merchandise, or other services even on your Google+ business profile. Tie in your status updates on social media with your business or offerings. Make sure that your Facebook, Twitter, LinkedIn, and website links go on business cards and ads.
That helps you intrigue local consumers, which is incredibly important. However, you’ll also increase your reach. Soon people in the next city, state, or even other countries will know about what you’re offering, especially if your business is online.
You Become a Reputable Authority
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The idea behind SEO is to make you look good. Those keywords are, of course, key aspects, but they won’t work unless you compose blog posts, articles, and even status messages that have valuable information. The more knowledgeable your information, the better you look. On a local scale, you could become the resident expert on cleaning services, jewelry making, trade show truss or website design.
People prefer sources they can trust. Even if you make money by blogging, more visitors will come to your site if you know what you’re talking about, all the time. Your rankings will increase and visitors will actually seek out your site or services because they view you as the biggest authority.
You Pull in Reputable Visitors
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There’s another benefit to becoming an authority in your given subject or service: you attract authority figures as well. Big names in your industry will comment on your posts and statuses, lending their credibility to yours.
You should always return the favor, but you’re paying it forward instead of giving a nod to the competition. By creating a network of experts, you’ll each promote one another. That leads to more business and an even better reputation.
Higher Rankings Equal More Money
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The stronger your SEO and the more relevant the content, the higher your authority. The higher your authority, the higher your rankings. Your goal is to come up on the first page of any given search. If your business revolves around quality freelance writing or local home repair, you have to tailor your blog posts and keywords around those topics.
With rich content and a solid reputation behind you, your page will rise to the top of searches for your industry. More people will visit your business, either online or off, and that means more money for you.
Search engine optimization is an excellent way to promote your small business, but it’s important to have solid foundations on the Internet. What techniques do you use to build your business?
When it comes to ranking your site, having content that is SEO savvy is extremely important. If your content isn’t focused, your site won’t show up in the search results for the keywords you want it to.
The old ways of getting your website to rank are long gone, but there are many legitimate ways to help boost your site’s optimization. One of the foundational methods is through quality SEO copywriting.
A couple of great SEO copywriting tips are: [Read more…]
One of the easiest ways to improve your local SEO results is through getting “citations”. Simply put, citations are “mentions” of your business name and address on other websites and doesn’t even have to have a link to your website. An example of a citation where your business would be listed could be your local chamber of commerce.
Why Citations Improve Your Local SEO
Citations more and more have become a key factor of the algorithm rankings of Google and Bing in determining your rank in local search results, especially so for small, local businesses. This has become even more important as mobile searches have increased. [Read more…]
Pinterest is becoming the fastest growing social media platform, so it pays to tap into this gold mine of SEO opportunities. Whether your SEO efforts focus on creating backlinks, keyword rich text, or content marketing, Pinterest is a valuable SEO tool. Here’s how to harness it for your marketing efforts.
1. Create Unique Content
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Just like websites, blogs, and other Internet outlets, fresh and unique content is rated higher than rehashed material. Pinterest is a highly visual platform, perhaps second only to You Tube. Add visually interesting photos, graphics, videos, and design elements to make your Pinterest page stand out from the rest. [Read more…]
Local search engine optimization strategies have become more important to the success of small businesses in recent years. If your business isn’t using local SEO, then these 4 reasons might convince you that now is the best time to start.
It Helps People Find Your Business Online
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39 percent of Internet users say that they frequently have problems finding local businesses online. They know that the businesses exist, but they can’t find anything about them on the Internet. [Read more…]
Ingredients or the recipe for SEO success in 2013 can seem like it’s an overwhelming task to get right. A dash of this, a bit of that…and if you don’t have something else, your website doesn’t rank right, if at all.
With the rise of social networks, the art and practice of search engine optimization (SEO) keeps changing. Luckily, content is still the main driver of traffic online. [Read more…]
Having walked into a new job with an internet company and finding out that they’ve been penalized by Google manually due to unnatural linking (Penguin update) for their main money keywords was frustrating to say the least. Thankfully, I had put together a gameplan of 4 ways to regain your organic traffic in spite of Penguin to help them stay afloat while their rankings for the main keywords were off the top 100 results when they used to be on the 1st page of Google for their keywords.
The most powerful action we took was [Read more…]
Search results with Google is continually
evolving, I mean updating. Working in the SEO industry, companies and individuals must stay on top of the major changes in Google’s search algorithm. Failing to understand each algorithm change that Google updates, you fall behind on the trends and latest SEO techniques related to those updates. The major changes that Google implemented to their search algorithms impacted many websites and online businesses in 2012.
Check out the infographic below which shows the 27 Google Search Algorithm changes that took place in 2012: