Ahhhh…search engine optimization (SEO) is a wonderful pain in the ass for businesses big and small. Done right, your website can be flooded with quality traffic. Do it wrong and nobody visits your site. From on-site work via site structure, content, images, keywords, etc., etc can be overwhelming. Add to that all the Google algo changes that have impacted how a site ranks from social media, to link building, SEO is a very complex world to be competitive in. Definitely not something to be dabbled in by someone or companies that don’t understand all the variables that can positively or negatively affect search results for a business online.
My friend Jayson DeMers, wrote in Forbes Magazine, The Three Pillars of SEO In 2013: Content, Links And Social Media, he said:
In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. . . .
The world of SEO is definitely complex, and in 2013 a simplistic legacy approach is no longer enough. Effective SEO requires managing different elements, ranging from your content and keywords to your social media and link building activities. But with a focus on these three pillars, you can create a foundation and structure that will support a high ranking site for a long time to come.
Seeing that SEO requires a skill set beyond what a business owner has time for to master, but if you’re willing to do the work on top of your work, it IS possible. But why do that when you can hire a quality search engine optimization person/company (hint hint ME) that can do that work on your behalf.
Eric Siu wrote an article in June 2013, A Look at Google’s 200 Search Ranking Factors (Infographic) where Eric says:
Maintaining and improving your website’s search engine optimization (SEO) can be exhausting. Every time search giant Google changes its algorithm, business owners and their webmasters are left with their heads spinning, trying to make adjustments so their sites don’t fall in Google’s search rankings.
Most recently, Google rolled out Penguin 2.0, a newer version of its previous Penguin algorithm update, which aims to cut down on web spam.
While trying to keep on all of Google’s changes can be a hassle, there are a large number of SEO factors that are unlikely to change any time soon. To help make SEO just a little easier, digital marketing firms Backlinko and Single Grain have created the infographic below, collecting some 200 factors that Google considers when ranking sites in its search results. The information was compiled from hundreds of sources, including SEO blogs and from statements made by Google’s head of web spam, Matt Cutts.
Eric goes on to talk briefly about content and targeted keywords. These need to be in your website’s title tags because they help your business perform better than pages that don’t have targeted words in the title tags. Next, he mentions backlinks. His simple advice is that the more links pointing to your site the better. And then our third item—Social. Google is paying attention to retweets, Facebook share and Google +.
This was put into a GREAT infographic below!