How Inbound Marketing Can Radically Change Your Business

Inbound marketing revolutionizes everything we’ve learned about marketing. Companies are no longer forced to rely on exorbitantly expensive hit and miss TV, radio, and billboard ads. We aren’t bound by cold calls and tons of low quality leads. We can now know our customer better than ever, and give them exactly what they’re looking for. All this begins with quality content.

Get Them Interested

happy customers

The old methods of sales entailed wooing people who likely had little or no interest in doing business with your company. Things such as cold calls and paid advertisements were our only tools for reaching out. But by creating high quality content, we get people interested in us without pestering or alienating them. From search engine optimization to email marketing, what you write will attract who you are looking for.

If you use content correctly, your business will see product and brand interest as never before, and your sales staff will be empowered to turn these leads into everyone’s ultimate goal: loyal customers.

Turn Interested Leads Into Followers

turn leads into followers into customers

Once you peak their interest with emotionally appealing, highly informative articles, you can begin converting these leads into company followers. The first step is to get them to commit to follow you on social media, such as Facebook, Twitter, Pinterest, and YouTube.

No, not everyone turns into a loyal customer at this point. But, they’re willing to reach out and receive your message. It’s the “foot in the door” method of marketing.

Turn Followers Into Customers

turn followers into customers

Image via Flickr by SamsungTomorrow

Once leads are following your messages, it’s time to impress them to become customers. This is where the sales staff actually begins to see product turnovers and revenues rise. Don’t stray away from offering high quality information and entertainment, but do begin offering them the things they’ve already expressed interest in.

Make Customers Become Loyal Customers

make customers loyal customers

Image via Flickr by Alvaro Canivell

A customer makes a one-time purchase. A loyal customer comes back again and again, has a vested interest in the company, and enjoys hearing from you. How do you turn a customer into a loyal one? By delighting them. All the promises you make during the phases of interesting people, attracting them to follow, and turning them into paying customers comes down to how you deliver.

Making this work is a team effort. Thoroughly train your sales and customer service staff so they’re on top of the game and able to provide good products at good prices with a great attitude. Identify and address problems with delivery, and educate customers about your processes so they’re clear.

Confusion about the product, the delivery, or follow-up support for the product can cause bad feelings. This is the opposite of delighting customers into becoming loyal.

Are your policies and guidelines clear? Is it easy and pleasant to buy and use your products or services? Can your staff handle problems and questions in a timely manner to satisfy your buyers? Streamline these processes to thrill customers and keep them coming back for more.

The end result of a well done inbound marketing program is a successful business with an avid following. If you’ve taken all these steps, your business will skyrocket in the online revolution.

5 Tips On How To Write Epic Blog Articles

A good blog should increase traffic to your website and create a devoted fan base of people who want to read more about your views, your business, and plans. Some people have a special touch when it comes to writing blogs. Even if you feel completely talentless, you can use these five tips to write epic blog articles.

Tip #1: Do Your Research

Research Your Blog Article

Image via Flickr by USACE Europe District

You can’t write a great post until you know what to write about. Do good research so you can write about your topic intelligently. The Internet makes it easy for anyone to double-check your facts. If you get something wrong, a member of the “gotcha club” will point out your mistake.

Tip #2: Free Write Before You Write

free write before you write your blog article

Image via Flickr by Crafty Dogma

Your blog articles need unique perspectives. If you can’t write with your own voice and personality, then why would anyone bother reading your words?

Spend some time free writing before you even think about publishing your article. This gives you time to sort your ideas so that you can develop a fresh take on your research. If you have a great sense of humor, make sure that comes across. If you’re a very logical person, use that to your advantage.

Knowing the difference between strengths and weaknesses is what separates professional bloggers from hackers.

Tip #3: Make an Outline

write blog article outline

Image via Flickr by tnarik

Free writing will leave you with a mess of scribbled notes and half-finished paragraphs. That’s exactly what you want at that stage. However, you have to shape those ideas into something that other people can understand.

Use your notes to find the most important ideas. Use those as the foundation for your outline. The outline will keep you focused while you write your article.

Tip #4: Revise What You Just Wrote

revise what your blog article

Image via Flickr by izzie_whizzie

You thought you were done? Not even close. Every good writer knows that revision is the key to compelling sentences.

Hunt for things that you can take out of your article. At this point, it’s not about adding things. It’s about removing them. You want to sweep away the trash so that your real points come through clearly.

For most people, this is the hardest part. Don’t feel discouraged. You’ll get better at it with practice.

As an additional tip: use bullet points and short paragraphs. No one wants to read dense words on a computer screen. If a paragraph has more than 100 words, it’s too long.

Tip #5: Add Images and Video

add images and videos to your blog articles

Image via Flickr by meddygarnet

Great words can only do so much for a blog article. Let’s face it, you’re not the world’s greatest prose stylist. Even if you were, 99.9 percent of people wouldn’t care. (Don’t research that statistic.)

That means you need something that will add a little pizzazz to your page. In other words, you need pretty pictures and engaging videos that haven’t been copyrighted. Internet users love that stuff. Plus, people are much more likely to share content with pictures and videos.

When it comes down to basics, you’re trying to improve your articles to reach a larger audience, right? Use every trick you can.

Have you found other tricks that make blog articles totally epic?

4 Reasons Why SEO For Small Business Is Required

SEO, or search engine optimization, is crucial for everything on the Internet—if it’s to become successful, anyway. Even the smallest home-based businesses benefit from it, so it doesn’t matter whether you’re selling cakes from home or starting up your own independent accounting firm. Because every good business needs an online reputation, every good business also need valuable SEO strategies.

You Increase Your Local and Worldwide Reach

seo for small business

Image via Flickr by Tojosan

Every business has its target audience. Using SEO by making sure that any content associated with your business is rich in keywords, doesn’t read like spam, and includes relevant, interesting, and informative information will pull in your target. You can post blogs about sales, recipes, merchandise, or other services even on your Google+ business profile. Tie in your status updates on social media with your business or offerings. Make sure that your Facebook, Twitter, LinkedIn, and website links go on business cards and ads.

That helps you intrigue local consumers, which is incredibly important. However, you’ll also increase your reach. Soon people in the next city, state, or even other countries will know about what you’re offering, especially if your business is online.

You Become a Reputable Authority

seo builds expert reputation

Image via Flickr by Pete Prodoehl

The idea behind SEO is to make you look good. Those keywords are, of course, key aspects, but they won’t work unless you compose blog posts, articles, and even status messages that have valuable information. The more knowledgeable your information, the better you look. On a local scale, you could become the resident expert on cleaning services, jewelry making, trade show truss or website design.

People prefer sources they can trust. Even if you make money by blogging, more visitors will come to your site if you know what you’re talking about, all the time. Your rankings will increase and visitors will actually seek out your site or services because they view you as the biggest authority.

You Pull in Reputable Visitors

seo helps brings visitors to small business

Image via Flickr by Devlon Duthie

There’s another benefit to becoming an authority in your given subject or service: you attract authority figures as well. Big names in your industry will comment on your posts and statuses, lending their credibility to yours.

You should always return the favor, but you’re paying it forward instead of giving a nod to the competition. By creating a network of experts, you’ll each promote one another. That leads to more business and an even better reputation.

Higher Rankings Equal More Money

higher ranking from seo

Image via Flickr by Stéfan

The stronger your SEO and the more relevant the content, the higher your authority. The higher your authority, the higher your rankings. Your goal is to come up on the first page of any given search. If your business revolves around quality freelance writing or local home repair, you have to tailor your blog posts and keywords around those topics.

With rich content and a solid reputation behind you, your page will rise to the top of searches for your industry. More people will visit your business, either online or off, and that means more money for you.

Search engine optimization is an excellent way to promote your small business, but it’s important to have solid foundations on the Internet. What techniques do you use to build your business?

5 Tips To Grow Your Twitter Followers The Right Way

You’ve started your business, and you’ve heard that now you need to get on that whole Internet marketing thing. You’ve created your Twitter account, but need people to follow you. There are a lot of bad ways you could go about getting tons of followers, but if you want your Twitter account to be effective you need to get the right followers.

Get the Word Out

twitter profile on receipt
[Read more...]

4 Content Ideas That People Love To Share Via Social Media

What’s the secret to getting people to hit that share or retweet button? What prompts people to want to go beyond looking and liking on to sharing? There are several types of content that generate more interest in sharing, all of which are tied to some human emotion. Here are four types of content people can’t resist passing on to others.

1. Educational Graphics

educational graphic

[Read more...]

Stop It! 7 Ways You’re Annoying People on Social Media

Social media is supposed to make us, well, more social. But if you’re annoying everyone you come in contact with, chances are you aren’t acting very sociably. You wouldn’t want to be committing one of the seven deadly sins of social media either. Here are the top things you should stop doing on social media like Facebook, and never, ever do again.

1. Posting Vague Statuses

vague facebook status update

[Read more...]

10 Things To Do In Hawaii

hawaiiAnyone who truly knows me, knows I love great coffee and the state of Hawai’i. You will find me occasionally writing here about Hawai’i and the Aloha lifestyle along with all things social media and SEO in Hawaii.

There’s so much to do and so much to see in Hawaii. I thought a top ten idea list would be fun to post (see the infographic below). But I also wanted to share some of my personal recommendations/resources for all things Hawaii.

30 Ways To Promote Your Blog Posts

If you’ve spent hours doing research, finding graphics, writing and revising your latest article, it would make sense you want to maximize its exposure in today’s social media world. Here are 30 ways to drive more traffic to your site for each of your blog posts.

ways to promote your blog post

Now what do you think? Any of them you’ll implement for your next article?

Over 20 Ideas To Help You Create Content

The fine folks at Copyblogger put together a fantastic collection of content inducing ideas when you have no idea what to write about. Content creation is not always easy.

 

image of idea spreading

Sometimes you’re just flat out of ideas.

It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

This happens to the best of us — even veterans who consistently produce quality content have their off days.

Yet they continue to write.

They may grumble about how hard it is to get going and create something solid, but they still do. Again, and again, and again.

They aren’t super-human, and they don’t have magical content-producing powers. So what is the secret?

They do it by pulling out the well-worn toolbox of strategies for creating awesome content.

You can read the entire article here…OR…you can take in the awesomeness that is the following infographic:

22 Ways To Create Compelling Content

compelling content creation ideas

 

Has any of these methods worked for you? Which one are you thinking of trying first? Got an idea to share with everyone? Leave a comment below and let us know.

10 SEO Copywriting Tips That Work in 2013

seo copywriting tipsWhen it comes to ranking your site, having content that is SEO savvy is extremely important. If your content isn’t focused, your site won’t show up in the search results for the keywords you want it to.

The old ways of getting your website to rank are long gone, but there are many legitimate ways to help boost your site’s optimization. One of the foundational methods is through quality SEO copywriting.

A couple of great SEO copywriting tips are: [Read more...]