4 Reasons Why SEO For Small Business Is Required

SEO, or search engine optimization, is crucial for everything on the Internet—if it’s to become successful, anyway. Even the smallest home-based businesses benefit from it, so it doesn’t matter whether you’re selling cakes from home or starting up your own independent accounting firm. Because every good business needs an online reputation, every good business also need valuable SEO strategies.

You Increase Your Local and Worldwide Reach

seo for small business

Image via Flickr by Tojosan

Every business has its target audience. Using SEO by making sure that any content associated with your business is rich in keywords, doesn’t read like spam, and includes relevant, interesting, and informative information will pull in your target. You can post blogs about sales, recipes, merchandise, or other services even on your Google+ business profile. Tie in your status updates on social media with your business or offerings. Make sure that your Facebook, Twitter, LinkedIn, and website links go on business cards and ads.

That helps you intrigue local consumers, which is incredibly important. However, you’ll also increase your reach. Soon people in the next city, state, or even other countries will know about what you’re offering, especially if your business is online.

You Become a Reputable Authority

seo builds expert reputation

Image via Flickr by Pete Prodoehl

The idea behind SEO is to make you look good. Those keywords are, of course, key aspects, but they won’t work unless you compose blog posts, articles, and even status messages that have valuable information. The more knowledgeable your information, the better you look. On a local scale, you could become the resident expert on cleaning services, jewelry making, trade show truss or website design.

People prefer sources they can trust. Even if you make money by blogging, more visitors will come to your site if you know what you’re talking about, all the time. Your rankings will increase and visitors will actually seek out your site or services because they view you as the biggest authority.

You Pull in Reputable Visitors

seo helps brings visitors to small business

Image via Flickr by Devlon Duthie

There’s another benefit to becoming an authority in your given subject or service: you attract authority figures as well. Big names in your industry will comment on your posts and statuses, lending their credibility to yours.

You should always return the favor, but you’re paying it forward instead of giving a nod to the competition. By creating a network of experts, you’ll each promote one another. That leads to more business and an even better reputation.

Higher Rankings Equal More Money

higher ranking from seo

Image via Flickr by Stéfan

The stronger your SEO and the more relevant the content, the higher your authority. The higher your authority, the higher your rankings. Your goal is to come up on the first page of any given search. If your business revolves around quality freelance writing or local home repair, you have to tailor your blog posts and keywords around those topics.

With rich content and a solid reputation behind you, your page will rise to the top of searches for your industry. More people will visit your business, either online or off, and that means more money for you.

Search engine optimization is an excellent way to promote your small business, but it’s important to have solid foundations on the Internet. What techniques do you use to build your business?

5 Tips To Grow Your Twitter Followers The Right Way

You’ve started your business, and you’ve heard that now you need to get on that whole Internet marketing thing. You’ve created your Twitter account, but need people to follow you. There are a lot of bad ways you could go about getting tons of followers, but if you want your Twitter account to be effective you need to get the right followers.

Get the Word Out

twitter profile on receipt
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4 Content Ideas That People Love To Share Via Social Media

What’s the secret to getting people to hit that share or retweet button? What prompts people to want to go beyond looking and liking on to sharing? There are several types of content that generate more interest in sharing, all of which are tied to some human emotion. Here are four types of content people can’t resist passing on to others.

1. Educational Graphics

educational graphic

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Stop It! 7 Ways You’re Annoying People on Social Media

Social media is supposed to make us, well, more social. But if you’re annoying everyone you come in contact with, chances are you aren’t acting very sociably. You wouldn’t want to be committing one of the seven deadly sins of social media either. Here are the top things you should stop doing on social media like Facebook, and never, ever do again.

1. Posting Vague Statuses

vague facebook status update

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10 Things To Do In Hawaii

hawaiiAnyone who truly knows me, knows I love great coffee and the state of Hawai’i. You will find me occasionally writing here about Hawai’i and the Aloha lifestyle along with all things social media and SEO in Hawaii.

There’s so much to do and so much to see in Hawaii. I thought a top ten idea list would be fun to post (see the infographic below). But I also wanted to share some of my personal recommendations/resources for all things Hawaii.

30 Ways To Promote Your Blog Posts

If you’ve spent hours doing research, finding graphics, writing and revising your latest article, it would make sense you want to maximize its exposure in today’s social media world. Here are 30 ways to drive more traffic to your site for each of your blog posts.

ways to promote your blog post

Now what do you think? Any of them you’ll implement for your next article?

Over 20 Ideas To Help You Create Content

The fine folks at Copyblogger put together a fantastic collection of content inducing ideas when you have no idea what to write about. Content creation is not always easy.

 

image of idea spreading

Sometimes you’re just flat out of ideas.

It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

This happens to the best of us — even veterans who consistently produce quality content have their off days.

Yet they continue to write.

They may grumble about how hard it is to get going and create something solid, but they still do. Again, and again, and again.

They aren’t super-human, and they don’t have magical content-producing powers. So what is the secret?

They do it by pulling out the well-worn toolbox of strategies for creating awesome content.

You can read the entire article here…OR…you can take in the awesomeness that is the following infographic:

22 Ways To Create Compelling Content

compelling content creation ideas

 

Has any of these methods worked for you? Which one are you thinking of trying first? Got an idea to share with everyone? Leave a comment below and let us know.

10 SEO Copywriting Tips That Work in 2013

seo copywriting tipsWhen it comes to ranking your site, having content that is SEO savvy is extremely important. If your content isn’t focused, your site won’t show up in the search results for the keywords you want it to.

The old ways of getting your website to rank are long gone, but there are many legitimate ways to help boost your site’s optimization. One of the foundational methods is through quality SEO copywriting.

A couple of great SEO copywriting tips are: [Read more...]

Easy Ways To Improve Your Local SEO – Citations

citation for local seoOne of the easiest ways to improve your local SEO results is through getting “citations”. Simply put, citations are “mentions” of your business name and address on other websites and doesn’t even have to have a link to your website. An example of a citation where your business would be listed could be your local chamber of commerce.

Why Citations Improve Your Local SEO

Citations more and more have become a key factor of the algorithm rankings of Google and Bing in determining your rank in local search results, especially so for small, local businesses. This has become even more important as mobile searches have increased. [Read more...]

7 Simple Ways To Boost SEO With Pinterest

Pinterest is becoming the fastest growing social media platform, so it pays to tap into this gold mine of SEO opportunities. Whether your SEO efforts focus on creating backlinks, keyword rich text, or content marketing, Pinterest is a valuable SEO tool. Here’s how to harness it for your marketing efforts.

1. Create Unique Content

create unique pinterest content

Image via Flickr by qthomasbower

Just like websites, blogs, and other Internet outlets, fresh and unique content is rated higher than rehashed material. Pinterest is a highly visual platform, perhaps second only to You Tube. Add visually interesting photos, graphics, videos, and design elements to make your Pinterest page stand out from the rest. [Read more...]