4 Steps To Improve Your Twitter Strategy For Business

April 8, 2013 by 1 Comment

Anyone can use Twitter to communicate basic ideas. But it takes creativity and originality to make Twitter work for your business. Don’t settle for boring status updates. Take your tweets a step forward with these strategies.

1. Make Your Followers Feel Like Celebrities

make your twitter followers feel special

Image via Flickr by Philip Nelson

Tweetups (yep, that’s a combo of “tweet” and “meet up”) lets your business treat its Twitter followers like celebrities.

Imagine the following scenario. You’re a regular guy. You haven’t been in a movie since the 1980s. When your last album dropped, it wiggled on the floor for a second and then died. And, honestly, you have haven’t dated a model in years. [Read more...]

Filed Under: Twitter

The 2013 Ultimate SEO Checklist For Better Ranking

April 3, 2013 by 2 Comments

seo checklistDespite claims by SEO “gurus” and fly-by night web designers who want to make more money so they say “Hey, I can do SEO too…”, search engine optimization is complex. SEO has really changed over the last few years. Without having a firm understanding of your site, of the SEO best practices, you can easily find your site nowhere near the 1st page of Google for the keywords you want to rank for.

This article is going to [Read more...]

Filed Under: SEO

The 7 Deadly Sins of Social Media

April 1, 2013 by 2 Comments

Social media has reached a level of fervor that only religion has inspired in the past. Given this similarity, it only makes sense that people would start talking about the 7 deadly sins of social media. If you commit these sins, one day you’ll find yourself in a hot, lonely place where no one can help you.

#1 Thou Shalt Not Bore Visitors

bored social media visitors [Read more...]

Filed Under: Social Media

4 Secrets To Maximize Google Plus For Business

March 28, 2013 by 2 Comments

A lot of naysayers complain that Google Plus doesn’t have what it takes to help businesses succeed. Those critics obviously haven’t taken a deeper look at what the site offers. When you know these following four secrets, you can maximize Google+ so that it works for your business.

Secret #1: You Need a Google+ Local Page

google places for business [Read more...]

Filed Under: Google

6 Tips To Trick Out YouTube For Small Business Success

March 26, 2013 by Leave a Comment

YouTube has surpassed Yahoo! as the second largest search engine, now boasting more than 20 billion regular viewers. In the U.S., the average visitor goes to YouTube 23 times each month, spending an average of 26 minutes there each time. This is a powerful marketing tool if you know how to tap into it.

1. Create Your Own Channel

YouTube For Small Business [Read more...]

Filed Under: Video Marketing

7 Benefits of Google Plus For Business

March 23, 2013 by 2 Comments

Google+ For Business Google+ for business has continued to be a growth market for businesses and for search engine optimization.

Google+ has definitely succeeded where their previous attempts at harnessing social media have failed. Remember Google Buzz or Google Wave?

Google Plus reached 100 million users faster than Facebook (which took what, four years?) and Twitter it took even longer to eclipse 100 million. Google may have finally created the social network they were hoping for.

Why Should My Business Be on Google Plus? [Read more...]

Filed Under: Google

Ingredients for SEO Success in 2013

March 11, 2013 by Leave a Comment

Ingredients or the recipe for SEO success in 2013 can seem like it’s an overwhelming task to get right. A dash of this, a bit of that…and if you don’t have something else, your website doesn’t rank right, if at all.

With the rise of social networks, the art and practice of search engine optimization (SEO) keeps changing. Luckily, content is still the main driver of traffic online. [Read more...]

Filed Under: Infographics, SEO

Optimizing Pinterest Images For Business Success

February 28, 2013 by 2 Comments

Pinterest for business is on fire. Are you using Pinterest to promote your products and business? Did you realize you should be optimizing your images? Yes? No? Need help? I got ya covered. The gang over at Avalaunch Media dropped this sweet infographic, “Pinterest Image Optimization” last year and it is still important for marketers to know. Mat Siltala was speaking at the recent SearchFest in Portland, OR on how to grow your business with Pinterest if you’re ready for some more Pinterest for small business goodness.

You will learn ways to maximize [Read more...]

Filed Under: Infographics

Awww Social Media Explained By Cute Cats

February 26, 2013 by Leave a Comment

A while back I posted an article that shared how social media was explained with coffee because I LOVE coffee!

People love cute cats so it was inevitable that there would come a time when someone would create an infographic explained with cats. The guys at Avalaunch Media (who created my infographic on trade show display waste) found a great way to use cute kitties and the world renowned “Grumpy Cat” to express the different social media personality types.

The graphic, “SOCIAL MEowDIA EXPLAINED,” takes a [Read more...]

Filed Under: Infographics

How LinkedIn Can Drive Traffic To Your Trade Show Exhibit

February 25, 2013 by 4 Comments

LinkedIn has become one of the most important ways for professionals to connect with each other. If you don’t already have a profile, then you can think of it as Facebook for people who are more interested in forging business connections than gossiping and sharing pictures. Once you have a profile, use these strategies to increase traffic at your trade show exhibit.

Connect With People in Your Industry

connect with people on linkedin

[Read more...]

Filed Under: Social Media Marketing
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