is presented by Social Media Examiner is the “world’s largest social media marketing conference” and I’ve been looking forward to attending this conference since their inaugural conference in 2013. The company I work for, Nimlok, gave me the opportunity to go this year. [Read more…]
Do you have an attitude of gratitude about your life? Ever think about what you’re thankful for in your life? Yes? No? Sometimes? Never?
Every morning I pick up my phone and write down three things I’m grateful for before I get out of bed. Three things that would make the day great along with a thought/theme/affirmation for my day. [Read more…]
Don’t make the mistake of thinking that trade shows are irrelevant simply because so much marketing now takes place through email and over the Internet. They still accomplish a lot of business, so if you know how to work trade shows, they will reward you. Part of your success comes from simply showing up, but once you get there, you better get ready to work for it.
Make a List of Realistic Goals
Find Your Perfect Oahu Beaches Experience
Oahu Beach Infographic
Oahu Hawaii’s beaches are some of the most famous in the world. From the “romantic” Waikiki Beach to the awe inspiring surf mecca of the North Shore, you can pretty much pull over anywhere for a quick dip in the ocean or an incredible view. Do you want to do what everyone else is doing or do you want to get off the beaten path on your Oahu vacation? [Read more…]
Ahhhh…search engine optimization (SEO) is a wonderful pain in the ass for businesses big and small. Done right, your website can be flooded with quality traffic. Do it wrong and nobody visits your site. From on-site work via site structure, content, images, keywords, etc., etc can be overwhelming. Add to that all the Google algo changes that have impacted how a site ranks from social media, to link building, SEO is a very complex world to be competitive in. Definitely not something to be dabbled in by someone or companies that don’t understand all the variables that can positively or negatively affect search results for a business online. [Read more…]
Google is more than just one of the most popular search engines in the world, it’s also a lucrative source of advertising. If you simply worry about page rank and search results, you need to start expanding your horizons. While those things are important, Google can do so much more for your small business—but only if you take advantage of everything it offers.
Google Authorship Lends You Expertise
If you want a successful business to business (B2B) social media marketing campaign, you’ll need to follow these 5 steps. Without them, you’ll likely fall short of your goals. Of course, that assumes you even know what your goals are.
1. Set Goals
72 percent of companies don’t set specific goals for their social media marketing campaigns. That’s a huge mistake that will impede your business’s performance.
If you don’t set goals, then how will you even know if your campaign has been successful? You won’t. [Read more…]
Small businesses depend on large sales, especially in the first year or two. The only problem is that smaller businesses don’t always have the customer base of larger competitors, which means you have to work harder to generate sales. Content marketing is one of the most efficient and successful ways you can do that, but only if you know how to use it correctly.