You’ve heard how social networking sites such as Pinterest can boost your sales, but how can the small business maximize this potential? The keys to marketing success on Pinterest are entertaining your viewers and solving a problem for them. If your posts are entertaining, people will share your message with others. If you solve a problem for them, they’ll buy your product.
1. Cater to Your Perfect Customer
Image via Flickr by Vinqui
Who is your ideal target customer? Is she into fashion or more interested in caring for her children? Perhaps it’s a business person or someone who works with classic cars. Know who your perfect customer is and design your board to appeal to them. Take a look at boards created by businesses like yours and see if there are ideas you can use. Be careful to put your own fresh spin on your messages. You want to stand apart as unique.
2. Show Your Company’s Personality
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Too many Pinterest boards with the same products look more like a catalog and less like something people can relate to and want to share. Create a personality for your company and brand. Make the board visually interesting and create boards that tell a story. If you have more than one product line, create a board for each of your offerings, so your story on each board is consistent.
3. Highlight the Uses of Your Product
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People are more likely to buy something when they can visualize themselves using it. What purpose does your product serve? What can buying and using your product offer? How does the product improve your customers’ lives? Showcase these uses in your Pinterest boards. This helps create a personality for your brand that people can relate to. People are more likely to share something when they see a true benefit to using the product.
4. Start Networking
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No successful Pinterest board is an island. To make any social networking tool work in your marketing plan, you’ve got to get people sharing. This means finding boards you’re target customer would like and repinning it. Collaborate with other Pinterest users and they’ll show you love in return. Also, add a Pinterest widget to your website so visitors can pin it to their friends and connect your Pinterest boards to your Facebook, Twitter, and other social media accounts. There is power in numbers when it comes to connecting on social media.
5. Invite the Customer to Act
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Once you’ve showcased what needs your product meets and you’ve built a personality in the consumer’s mind, it’s time to invite them to become a customer. Phrases like, “you can get this look, too!” or “our red sells fast, so hurry!” can prompt a customer to act without being overly salesy.
Most consumers just need a gentle nudge to go from thinking your product is cool to pulling out their credit card. Make it easy for people to find your contact and ordering information and put them at ease with a physical address and phone number. People are more reluctant to buy when they have no idea who you are or where you’re located.
Like all social media, Pinterest is a powerful marketing tool when you know how to use it right. Create visually appealing boards people want to share and your product starts selling itself.