4 Ways Content Marketing Can Help Small Businesses Grow Sales

Small businesses depend on large sales, especially in the first year or two. The only problem is that smaller businesses don’t always have the customer base of larger competitors, which means you have to work harder to generate sales. Content marketing is one of the most efficient and successful ways you can do that, but only if you know how to use it correctly.

You’ll Get More Leads for Less

love content marketing

Image via Flickr by garryknight

Whether you run a brick-and-mortar business or an online shop, content marketing is probably the most cost-effective way you can advertise and get more customers. If you know enough about SEO yourself, content marketing is basically free.

Even if you have to hire an search engine optimization company and/or marketing manager, you’ll spend less money than you would with traditional forms of advertising. At the same time, you’ll reach more people. Think about how often the people you know read blogs, use social media, and sign up for email deals. That could easily benefit you.

People Love Social Media

social media content marketing

Image via Flickr by Jason A. Howie

According to HubSpot, people who are online will spend at least one minute out of every eight on their Facebook pages, while active Twitter users create 90 million tweets every day. Social media is big. You already know that, but are you using it for your business?

Social media-based content marketing works by keeping your fan base and followers updated about your latest deals and offerings. If people see a hot deal or a new product on the Facebook or Twitter, they’re interested. The only thing to keep in mind is that you’ll have to promote your posts, especially on Facebook, or invite users to like and comment on all your status updates.

Constant Updates Keep You in the Lead

blogging content marketing

Image via Flickr by Udo Herzog

By keeping your customer base updated, you also keep them interested. Putting an ad in the local paper is expensive and largely obsolete because shopping for anything is technology-driven. Stores send emails and text messages advertising sales or sharing coupon codes. It’s extremely cheap, but it’s also extremely effective.

Your social media updates are helpful, but don’t stop there. To get the most out of content marketing, you need:

  • A blog filled with rich, informative, and relevant content
  • Weekly or bi-weekly text messages containing sales information and deals
  • A monthly or bi-weekly email newsletter filled with updates and product information
  • And guest posts on high traffic blogs in similar industries

Marketing Pulls in Unexpected Customers

content marketing brings in customers

Image via Flickr by Alan Cleaver

By keeping an active blog presence and making your social media sites the go-to hotspots for what you offer, you’ll do more than pull in new leads. You’ll attract customers you never expected. Where once word-of-mouth spread over fences in the backyard, it now gets shared over comments, online reviews, and shareable content. Your current customers will share deals, interesting articles, informative blog posts, and newsletters with their friends. Those friends, intrigued, will then give your business a try, or they’ll recommend you to people who can use your services. I’ve made it a priority for Smash Hit Displays for our trade show displays blog. Continually providing content that will be found valuable and shareable.

Content marketing is one of the easiest, most affordable ways to increase your sales. Have you made the leap to marketing yourself online?

About Timothy Carter

Timothy Carter is a digital marketing consultant. An internet marketing veteran 18+ years, Timothy has experience helping small business, solo-preneurs in both B2B and B2C markets dramatically increase their organic and social media traffic to their businesses. Currently the Director of Business Development for the Seattle-based agency, AudienceBloom. When not writing for MarketingLand, SmallBizTrends, MarketingProfs or working, he's enjoying life as a father, husband, playing disc golf, enjoys a good cigar, drinking Kona coffee and making plans for his next extended trip to Hawaii.


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